WHY, HELLO!

Bené Eaton, Marketing/Advertising Specialist, Fashion/Lifestyle Blogger & Writer

I'm Bené Eaton, and I'm a marketing specialist, researcher, and freelance lifestyle and fashion blogger.

Whether it’s crafting marketing plans, managing and curating content, or developing ad campaigns, I help brands gain recognition, prosper, and meet business objectives.

I earned a Master's Degree in Communication from the University of Houston and graduated from Trinity University with a B.A. in Communication.

Though a Texan at heart, I've migrated to the East Coast and currently live in Baltimore with my husband and pup.


Marketing:

My background is in marketing. I worked as the Advertising Manager at the Museum of Fine Arts, Houston—one of the country’s largest art museums. There, I maintained the Museum’s ad budget, created marketing plans (with digital, print, radio, TV, and out-of-home mediums), and managed ad concepts. 

In agency settings, I have worked with brand management teams, proving marketing services to local and national clients (industries include arts/culture, consumer packaged goods, education, energy, entertainment, finance, and healthcare).

Writing/Content Management:

I have an eye for design and love to write and blog about beauty, fashion, weddings, and other lifestyle topics.

I've combined my marketing acumen with my creative interests to help blogs and brands develop their online presence.

I work with fashion and lifestyle businesses to maintain their blogs, manage e-blasts and social media pages, and design graphics.

As an editorial contributor for Bridal Musings, a wedding blog with over 3.4 million Pinterest followers, I write and curate front-page blog posts and create content for advertisers.

Research:

During grad school, I gained exposure to social science research and completed a thesis, which focused on the wedding industry. Through this experience, I learned how to independently organize a large-scale research project.

As a marketing specialist, I monitor competitive activity and conduct consumer research (via online surveys, in-depth interviews, and focus groups). I also report on marketing campaign performance (evaluating impressions, conversion rates, and ROI) to make recommendations for future initiatives.